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Press
FOR IMMEDIATE RELEASE
November 2003
SAN CLEMENTE, CA, November 2003 – Delano Associates, a
newly formed strategic business development consulting practice,
has been founded by custom install and consumer electronics
industry veteran, Buzz Delano. Delano, who has worked at such
industry leading companies as SAE, Terk Technologies and Sonance,
will have new offices in San Clemente. Delano Associates will
concentrate on growth strategies to increase sales for manufacturers,
dealers and technology providers in the custom and consumer
electronics fields.
“After 21 years of worldwide factory sales management experience,
I thought it was an ideal time to strike out on my own,”
said Delano. “It is common today for companies to outsource
projects required for their businesses rather than increase
the workload of employees or take on the cost of adding personnel
resources. Consultants provide their clients with skills that
can allow them to identify opportunities, resolve problems and
to accelerate results.”
He continued, “Sales are the number one priority for any
provider of goods and services and no organization should ever
consider its sales effort to be complete. Selling continues
after the actual transaction and, in the best cases for subsequent
business, becomes relational and consultative. Typical designer-installer
to end-user sales are highly interpersonal and require good
planning, communication and proper setting of expectations.
The same goes for manufacturers of products for the custom installation
channel. That’s what Delano Associates will be preaching
– plan your strategy, know your customer, follow up and
thank them.”
Future plans for Delano Associates include personnel growth
to support expansion of the organization into other disciplines
such as marketing, public relations and product technology sourcing
and development.
Delano is active in several industry trade organizations such
as CEDIA and the CEA subdivision for Distributed Audio. Delano
has also been selected as a Dean for the Electronic Systems
Customer Relations course tracks for CEDIA. Delano Associates
will be actively seeking a client base of manufacturers, dealers
and technology providers with business growth strategies within
the custom and consumer electronics fields. The company may
be reached at 949.940.9077 or via email at buzz@delanoassociates.com.
PR Contact:
Kristin Reynolds
DeLyon-Hunt & Associates
310.374.6893
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